SeniorShop Distrikt 13 is a mobile clothing store based in Borlänge, specializing in modern and comfortable clothing designed specifically for seniors. The store operates across several regions, including Dalarna, Gästrikland, Härjedalen, and parts of Hälsingland, as well as in Tierp and Älvkarleby. Established in 2016 by Kerstin Gustafsson, the shop aims to provide accessible and convenient shopping experiences for older adults.
The store features collections from well-known brands and focuses on easy-care clothing options that cater to the needs of its senior clientele. SeniorShop Distrikt 13 engages with local communities by visiting community centers, associations, and senior residences to facilitate sales. Additionally, the store offers opportunities for fashion shows and personalized shopping experiences, enhancing the shopping process for seniors and promoting a sense of community involvement.