July Morning Records AB is a music store located in Eskilstuna that specializes in various genres, with a particular focus on 50s and 60s rock music. The store not only sells music-related products but also hosts live music events, featuring performances in genres such as blues and hard rock. This engagement with live music creates an environment that caters to both established and emerging artists, providing them with a platform to showcase their talents.
In addition to regular events, July Morning Records organizes an annual festival known as "Rock at Sea," which emphasizes live music experiences on the water. The festival aims to create a vibrant atmosphere for music lovers and encourages audience participation, enhancing the overall enjoyment of the performances. The store is actively involved in the community and plans future events for the years 2024 and 2025, further solidifying its commitment to fostering a love for music within the local area.