Auroras Seger is an organization established in 1949 with the primary goal of promoting tourism in Gävle through the arts. It has made significant contributions to the local cultural landscape by donating exceptional artworks to the Gävle municipality. This initiative not only enhances the aesthetic appeal of the area but also fosters community engagement and appreciation for the arts.
The organization features a variety of notable sculptures, including "Gavle" and "Staden vid havet," as well as significant works by artists such as Pehr Murén. Among its highlighted pieces is "Gudinna vid hyperboréernas hav," which showcases the artistic talent present in the region. Additionally, Auroras Seger displays representations such as "Vilande figur" and a collection titled "Fem musicerande genier," further enriching the local art scene and contributing to the development of tourism in Gävle.