MatVärden is an association based in Gävle that focuses on promoting local food and beverages within the Gävleborg region. The organization aims to increase the demand for locally produced goods by collaborating with various local farms and producers. Notable partners include Lillbros Gård and Dalsängs Gård, as well as local breweries such as Gysinge Bryggeri, which contribute to a diverse range of products available through the association.
In addition to supporting local producers, MatVärden encourages community engagement in local food initiatives. The organization works to enhance the visibility of local food options and provides a platform for sustainable food practices. By highlighting the importance of supporting local economies, MatVärden plays a significant role in fostering a connection between consumers and the agricultural community in the region.