Ipsos AB is a research foundation located in Härnösand, Sweden. The organization is part of the global Ipsos Group, which is known for its expertise in market research and opinion polling. Ipsos AB specializes in providing insights and data analysis to help businesses and organizations understand consumer behavior and market trends.
The foundation employs a variety of research methodologies, including quantitative and qualitative approaches, to gather and analyze data. This information is utilized by clients across different sectors to inform decision-making processes, enhance marketing strategies, and improve product development. Ipsos AB contributes to the broader field of social research by conducting studies that address public opinion and societal issues.
As part of a larger international network, Ipsos AB benefits from collaboration with other Ipsos entities, allowing for a diverse range of research capabilities and resources. This enables the foundation to deliver comprehensive insights that are relevant not only to local markets but also to global trends.