Destination Jönköping AB is a corporate office dedicated to promoting Jönköping as a sustainable destination for tourism, events, and meetings. The organization works to increase awareness and discovery of the region, providing resources and guidance for new events. It emphasizes community involvement and development, aiming to enhance the local tourism landscape while celebrating the unique history and culture of Jönköping.
In addition to its promotional efforts, Destination Jönköping AB hosts a Christmas calendar in podcast format, which engages the community during the holiday season. The organization is also responsible for organizing the "Destinationsdagen" event scheduled for 2026, which will further highlight the region's potential as a meeting and event destination. By celebrating ambassadors for meetings and events, the organization fosters a sense of pride and encourages local participation in tourism initiatives. Through its various activities, Destination Jönköping AB aims to inspire exploration of local attractions and cultural offerings.