Smålands Turism AB is a business development service located in Jönköping, dedicated to promoting businesses and entrepreneurs in the Småland region. The organization plays a significant role in strengthening the tourism industry in northern Småland by providing resources and support tailored to local needs. It serves as a knowledge bank for tourism-related information, offering valuable insights and statistical data to stakeholders in the industry.
One of the key features of Smålands Turism AB is its provision of statistical insights, including data on traveler characteristics, such as those specific to Swiss tourists. The organization also offers guidance on creating product sheets, which can help local businesses effectively market their offerings. Additionally, Smålands Turism AB engages in various activities and events, including participation in the ITB Berlin tourism fair, which is a significant event in the global tourism industry. Looking ahead, the organization is set to host the Swedish Workshop in 2026, further solidifying its commitment to enhancing tourism in the region.