Parlametric AB is a market research firm based in Lund that specializes in providing AI-driven reports derived from various communication channels, including calls, emails, chats, and survey responses. The company offers a comprehensive overview of all cases, enabling clients to gain insights into their market performance. One of the key features of their service is the benchmark comparison tool, which allows businesses to evaluate their performance against industry standards.
In addition to standard reporting, Parlametric AB provides customized key performance indicators (KPIs) tailored to the specific needs of each business. The firm also conducts analysis of open-ended questions, which helps clients achieve a deeper understanding of customer feedback and sentiments. Real-time tracking of data collection progress is another feature that enhances the research process, ensuring that clients can monitor their data gathering efforts effectively.
Furthermore, Parlametric AB integrates with platforms such as TEXTALIO and SPEAKIN, which enhances its functionality and allows for more robust data analysis. The company also offers document analysis capabilities, providing thorough examination of data to support informed decision-making for its clients.