Anath Genomic Consultants AB is a biotechnology company based in Lund that specializes in direct-to-consumer DNA testing services. It operates one of the largest DTC DNA testing websites, providing a range of unique tests that include options for exploring Biblical and Viking ancestry. The company offers an advanced swabbing kit designed for easy sample collection, facilitating a straightforward testing process for users.
In addition to its testing services, Anath Genomic Consultants AB provides a hub membership that allows users to access free tests until March 24, 2025. Customers also have the option to upload existing DNA test results, which can enhance their experience and provide additional insights into their ancestry. The company emphasizes personalized ancestry stories and aims to create an engaging user experience, reflecting a commitment to customer satisfaction.