Rootsy is a corporate office located in Norrtälje, specializing in the archiving and promotion of roots music and related genres. Established in 2003, the organization has developed an extensive archive that spans two decades, featuring a wide array of artists and recordings. This collection not only showcases the evolution of roots music but also includes historical performances and rare recordings, providing valuable insights into the genre's development over time.
In addition to its archival services, Rootsy actively engages with a community of music enthusiasts and artists, fostering a shared appreciation for traditional music styles. The organization offers curated playlists and recommendations, enhancing the listening experience for its audience. Furthermore, Rootsy provides educational resources that delve into the history and culture of roots music, making it a significant resource for those interested in this genre. The user-friendly interface of its platform facilitates easy navigation and discovery of content, catering to both casual listeners and dedicated fans alike.