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Cookie Policy & Settings | Sweden Directory – GDPR

Last updated: November 12, 2025

This policy describes which cookies and similar technologies SverigesForetagsGuide uses and how you can manage them. Optional cookies (analytics, marketing) are set only after your active consent in accordance with the requirements of the Swedish regulator PTS and the Law on Electronic Communications (LEK).

1) Cookie categories

  • Strictly necessary — they provide basic functions: account login, form protection, navigation, and memorizing the choice in the consent banner. They are included without separate consent.
  • Analytical (Analytics / GA4) — traffic measurement, content/speed improvement. They are included only with your consent.
  • Marketing (Marketing / Google Ads) — showing relevant ads and measuring conversions. They are included only with your consent.

You can always change or revoke your consent in the "Cookieinstallningar / Cookiepolicy" section on the website.

2) Consent management

The following options are available in the banner: Accept all, Reject non‑essential, Manage/Save preferences. The rejection of optional cookies does not restrict the basic use of the site, which is consistent with PTS practice (example: analytical cookies should request consent and the lack of consent should not interfere with the use of the site).

3) List of cookies and domains

The names of technical cookies may vary depending on the platform. Below are the typical values. See the exact list in the developer's tools (Application/Storage → Cookies) or in the CMP interface.

A. Strictly necessary (always active)

Cookies used on the site
Name (example) Domain Purpose Duration Type
sessionid /
sfg_session 		sverigesforetagsguide.se Supports the user session (login/navigation). Session First-party
csrftoken /
sfg_csrf 		sverigesforetagsguide.se CSRF protection for forms. Up to 1 year First-party
sfg_cookie_consent sverigesforetagsguide.se Remembers your choice in the cookie banner. 6–12 months First-party

B. Analytical (enabled only by consent) — Google Analytics 4

Google Analytics cookies
Name Domain Provider Purpose Duration Type
_ga sverigesforetagsguide.se Google Analytics 4 Distinguishes users (visitor identifier). Up to 2 years (default) First-party
_ga<container-id> sverigesforetagsguide.se Google Analytics 4 Maintains session state. Up to 2 years (default) First-party

GA4 reports and event storage. Storage settings for 2 or 14 months (for standard properties) are available in GA4 for user/event data. We use the values specified in the account settings.

C. Marketing (enabled only by consent) — Google Ads/Marketing Platform

Advertising / attribution cookies
Domain Provider Cookie examples Purpose Typical duration Type
googleadservices.com (and as 1st-party on our domain) Google Ads (Conversion) _gcl_au, _gcl_aw, _gcl_dc, _gcl_gb Conversion measurement and attribution. Usually up to 90 days. 1st/3rd-party
doubleclick.net Google (Campaign Manager / Ads) IDE, RUL, etc. Ad serving, frequency capping, fraud prevention. IDE — up to 13 months (EEA/UK). Third-party
google.com and local Google domains Google ANID and others Advertising signals / service preferences. ANID — up to 13 months (EEA/UK). Third-party

If you reject the Marketing category in the banner, these cookies are not set.

4) Technical journals and similar technologies

Minimal logs (IP/time/URL/response code) are generated on the hosting side for security and diagnostics. The typical shelf life is up to 90 days. These are not cookies, but we inform you about them for transparency (recording logs does not require your cookie consent, as this is strictly necessary for security).

5) International transfers

When using Google Analytics 4 and Google Ads, individual data may be processed outside the EEA (for example, in the USA). For such transfers, we rely on:

  • EU–US Data Privacy Framework (DPF) — for DPF certified recipients (for example, Google LLC declares DPF compliance), and/or
  • Standard Contractual Provisions (SCC) with additional measures. The European Commission decided on the adequacy of the DPF on July 10, 2023; the list of participants is available in the DPF registry.

Note: You may have seen in the news that in September 2025, the EU Court of Justice confirmed the validity of the DPF, which increased legal certainty for transatlantic data transfers.

6) Updates

We can update the list of cookies, retention periods, and CMP settings. The version date is shown at the top. Significant changes will be reflected in the banner and/or on this page.

7) Contacts

Questions about cookies and privacy: sverigesforetagsguide@gmail.com