Beardmen is an event planning organization based in Skövde, specializing in live music events. The company is known for hosting the Vara In Rock Festival, which showcases various musical genres and supports local and regional talent. Additionally, Beardmen organizes "Fridays in Skövde" events, which aim to engage the community through music and entertainment.
In addition to event hosting, Beardmen offers concert production services and is recognized for its music mayhem events, which highlight a diverse range of performances. The organization is currently transitioning to become MMV Event & Konsertproduktion AB, indicating a shift in branding while continuing its commitment to event planning and management. Through its activities, Beardmen provides a platform for artists and fosters a vibrant music scene in the region.