Miljömärkning Sverige AB is an organization that operates as a business center focused on environmental certification in the Nordic region. It is responsible for the Svanen label, which is recognized as one of the world's strictest environmental certifications. The organization oversees a portfolio of over 35,000 certified products and services, emphasizing sustainability and eco-friendliness in various sectors.
The organization promotes responsible purchasing and procurement practices, providing guidance to businesses on how to communicate their sustainability efforts effectively while avoiding greenwashing. Miljömärkning Sverige AB also supports initiatives aligned with the EU Green Deal, offering resources for businesses seeking Svanen certification. Additionally, it regularly updates stakeholders on sustainability practices and encourages consumers to opt for Svanen-labeled products as a means to contribute to a greener environment.