Backbone Consulting AB is a software company based in Stockholm that specializes in providing an automated ad serving platform. This platform is designed to streamline ad sales and operations, offering self-serve functionality for advertisers. The company focuses on managing various aspects of ad sales, operations, and creative processes, which can significantly reduce the workload for users, reportedly by up to 90%.
The services offered by Backbone Consulting AB are tailored for publishers and aim to maximize income potential while cutting costs and boosting efficiency. The platform is versatile, accepting ad deals of all sizes, making it accessible for a range of clients. The company has established a reputation for reliability, as it is trusted by global brands and has received a rating of 4.3 out of 5 on G2. Additionally, Backbone Consulting AB provides a newsletter to keep users informed about updates and developments related to their services.