Informind AB is a software company based in Stockholm that specializes in providing advanced analytics tools specifically designed for B2B companies. The company focuses on facilitating better marketing decision-making through automated data collection from multiple channels. This allows users to access and analyze data efficiently, which is essential for developing effective marketing strategies.
The platform offers pre-built key performance indicators (KPIs) and reports, enabling marketers to compare opportunity costs between different activities. Informind AB aims to support data-driven marketing strategies by providing a user-friendly interface that simplifies the marketing process for clients. The software has gained recognition among B2B marketing managers for its effectiveness in enhancing marketing operations and decision-making capabilities.