Kindred People AB is a corporate office based in Stockholm that specializes in providing gaming experiences that prioritize entertainment and responsibility. The company serves a global customer base of 33 million, focusing on sustainable gambling practices. Kindred is known for its commitment to safer gambling initiatives and actively promotes responsible gaming through various programs and conferences, including the Sustainable Gambling Conference.
In addition to its gaming services, Kindred People AB supports local good causes, notably through its involvement with the Irish National Lottery. The organization is recognized as a leader in the European gaming sector and is dedicated to environmental sustainability, setting strong goals to minimize its ecological footprint. Furthermore, Kindred advocates for equal opportunities in the gaming industry through initiatives like the FDJ UNITED Foundation, emphasizing a commitment to fairness and inclusivity in its operations.