Ninjas in Pyjamas Gaming AB, established in 2000, is a prominent esports organization based in Stockholm, Sweden. The organization has built a reputation in the competitive gaming landscape, participating in various titles such as Counter-Strike 2, League of Legends, Rainbow Six, Rocket League, EA FC, and Apex Legends. This diverse portfolio allows them to engage with a wide range of gaming communities and audiences.
In addition to its competitive teams, Ninjas in Pyjamas operates an official online store that offers a variety of merchandise, including apparel like t-shirts, hoodies, and sweatpants. The organization also collaborates with brands, such as FILA, to create unique merchandise items. They provide team rosters and player information, along with news updates and exclusive content related to their activities. A newsletter sign-up option is available for fans to receive the latest updates and shop offers, further enhancing community engagement and fostering a connection with esports culture.