Y/ELM+ Protection is a horseback riding service based in Stockholm, established in 2021. The company specializes in safety and protection gear for equestrians, focusing on innovative technology and material development. Their product line includes helmets and vests designed to enhance rider safety while maintaining a high level of comfort through unobtrusive design.
The brand aims to elevate riding safety standards by providing high-performing protection solutions that allow for a freer riding experience. Y/ELM+ Protection collaborates with various resellers to distribute its products and also offers informational resources tailored for stables and specific regions. This approach reflects their commitment to promoting safety in the equestrian community.