Claes Fornell International CFI AB is a consultancy firm based in Stockholm, specializing in providing insights and strategies related to customer satisfaction and loyalty. The organization is known for its research-driven approach, leveraging extensive data and analytics to help businesses enhance their customer experience.
The firm was founded by Claes Fornell, a prominent figure in the field of customer satisfaction research. He is recognized for developing the American Customer Satisfaction Index (ACSI), which serves as a benchmark for measuring customer satisfaction across various industries. CFI AB applies this methodology to assist clients in understanding their market position and improving their service delivery.
Through its consulting services, Claes Fornell International CFI AB aims to support organizations in developing effective strategies that foster customer loyalty and drive business growth. The firm collaborates with a diverse range of clients, offering tailored solutions that address specific challenges in customer engagement and satisfaction.