Hui Research AB is a consultancy based in Stockholm that specializes in consumer behavior and industry knowledge, particularly within the retail sector. The organization conducts research and analysis on retail trends, providing valuable insights into various market dynamics. One of its key focuses is the impact of artificial intelligence on retail, which is increasingly relevant in today's technology-driven environment. Hui Research AB also publishes annual reports that include insights on holiday shopping, contributing to a deeper understanding of consumer patterns during peak shopping seasons.
In addition to its research services, Hui Research AB hosts a podcast that addresses various retail topics, further disseminating knowledge and fostering discussions about the future of retail. The firm is recognized for presenting the "Årets Julklapp" (Gift of the Year), highlighting its engagement with Swedish commerce and its commitment to guiding businesses through market changes. The company also offers a subscription service that provides access to its reports and insights, making its research accessible to a broader audience interested in the evolving landscape of retail.