Informa is a marketing consultancy based in Stockholm that specializes in B2B sales partnerships, particularly in the media and business growth sectors. The organization has over five decades of experience in advertising sales, which informs its approach to developing effective sales strategies. Informa leverages expertise in sales technology, commonly referred to as SalesTech, to enhance operational efficiency through the use of smart automation and artificial intelligence.
The consultancy focuses on creating sustainable and scalable sales processes, which are essential for long-term business success. Informa engages in collaborative partnerships, aiming for mutual success with its clients. Additionally, the organization emphasizes the importance of effective meeting scheduling to maximize business opportunities and drive sales growth through innovative solutions. By offering insights and strategies tailored to business expansion, Informa positions itself as a resource for companies looking to improve their sales performance.