Rights & Brands (R & B Licensing AB) is a commercial agency based in Stockholm that specializes in the licensing of art, literature, and design brands across Scandinavia. The agency focuses on managing literary rights and has established a reputation for representing significant collaborations, such as those between Acne Studios and Moomin, as well as RIMOWA and Moomin. Additionally, Rights & Brands works with well-known intellectual properties, including Pippi Longstocking and The Smurfs, which are recognized in various markets.
The agency also collaborates with fashion labels, including tao by Comme des Garçons, and promotes literary works associated with The Beatles. Rights & Brands maintains a diverse portfolio of creative partnerships, engaging in the promotion of children's literature and characters. By supporting the intersection of culture and commerce, the agency plays a role in the creative industries, facilitating connections between brands and their audiences.