Normal is a discount store located in Stockholm that specializes in offering a wide range of well-known brand products. The store focuses on personal care items, including skincare, haircare, dental care, shampoo, makeup, and cleaning products. Normal aims to provide customers with everyday essentials that they can rely on, ensuring that these items are accessible to a broad audience.
All products at Normal are sold at fixed, low prices, with no sales promotions or discounts available. This pricing strategy allows for consistent pricing for repeat customers, making it easier for them to budget for their personal care needs. Additionally, the store offers gift cards for purchase, providing an option for customers looking to give gifts.
Normal is also in a phase of expansion, with plans to open new store locations. This growth reflects the store's commitment to making essential goods more accessible to a wider customer base.