Trend Publishing Scandinavia AB is a marketing agency based in Stockholm that specializes in the grocery retail sector. Established in 2002, the agency serves as a source of inspiration and expertise, focusing on various aspects such as trends, store visits, and profitability tips. The agency has highlighted significant issues affecting the industry, including concerns about online fraud that impact consumer confidence and the implications of new cash legislation that places additional responsibilities on retailers.
The agency has also addressed challenges related to price dialogue, particularly in light of recent VAT changes. Additionally, it has reported on the positioning of convenience stores as safe spaces for youth and the recognition of Löfbergs as one of Europe's top coffee roasters. Trend Publishing has noted the establishment of a government commission aimed at tackling food pricing issues and the growing influence of retail media, which is transforming the landscape of grocery retail in Sweden. The agency has also discussed the inclusion of Ukrainian products in store offerings, reflecting broader trends in the market.