IRM, Institutet för reklam- och mediestatistik, is an independent institute based in Stockholm that specializes in measuring advertising market trends within Scandinavia. The organization provides comprehensive insights into advertising investments, focusing on the dynamics of the Scandinavian advertising landscape. It regularly releases quarterly reports detailing market developments and offers revised forecasts for the upcoming years, which are valuable for stakeholders in the advertising industry.
In addition to its core services, IRM is expanding its offerings to include forecasts for Finland, thereby broadening its geographical scope. The institute provides free access to key insights reports, while more detailed market reports are available for purchase. Through its research initiatives, IRM supports various stakeholders in the advertising sector by delivering regular updates on market statistics and trends, contributing to a better understanding of the advertising environment in the region.