MMS is a media company based in Stockholm, established in 1993. The organization specializes in measuring viewership for television programs, clips, and advertisements across both traditional TV and online video platforms. To ensure accurate data collection, MMS employs People Meters, which facilitate detailed tracking of audience engagement and preferences.
In addition to its measurement services, MMS provides monthly top lists that highlight viewership trends for TV and online video content. The company also conducts Video In Home measurements to analyze streaming trends and shifts in consumption patterns. Through these efforts, MMS offers valuable insights into the viewing habits of audiences in Sweden, including tracking increases in viewership across various platforms.
MMS further contributes to the media landscape by hosting educational events, such as the MMS Academy, which aims to enhance understanding of media consumption and measurement. Through its comprehensive services and initiatives, MMS plays a significant role in the analysis and reporting of viewing behaviors in the Swedish media market.