Äkta Vara Sverige is an organization based in Stockholm that focuses on promoting food integrity and transparency. The organization advocates against food fraud and provides information on food labeling and additives, aiming to educate consumers about the importance of understanding what is in their food. Through various campaigns, Äkta Vara Sverige seeks to raise awareness about ultra-processed foods and the benefits of choosing natural ingredients.
The organization offers educational resources, including an E-number guide that helps consumers identify food additives and make informed choices. Äkta Vara Sverige also supports initiatives that promote honest food practices and engages with the community to foster ethical eating habits. By emphasizing the significance of product authenticity, the organization aims to empower consumers to demand higher standards in food production and labeling.