Svenska Institutet is an organization based in Stockholm that focuses on enhancing and protecting Sweden's international reputation. It promotes Swedish interests on a global scale and works to improve the country's competitiveness through increased visibility. The institute showcases Swedish ideas, talents, and products, contributing to a positive image of Sweden abroad.
In addition to its promotional activities, Svenska Institutet plays a role in international humanitarian efforts, particularly in the reconstruction of Ukraine. The organization has invested 80 million in rebuilding initiatives and collaborates with Team Sweden to strengthen the national image. It also hosts ministerial visits as part of programs aimed at supporting Ukraine's recovery, while monitoring and measuring perceptions of Sweden in various international contexts. Through these efforts, Svenska Institutet aims to make Sweden more known and appreciated worldwide.