LOWD Cosmetics is a cosmetics store located in Stockholm, founded by makeup artist Felicia Aveklew. The brand specializes in vegan and cruelty-free cosmetics, reflecting a commitment to ethical production practices. The primary focus of LOWD Cosmetics is on eye products, offering a range that includes eyeshadows, eyeshadow brushes, and mascara.
In addition to its product offerings, LOWD Cosmetics emphasizes sustainability by utilizing recycled materials for its packaging. The company is also dedicated to environmental responsibility and actively engages with community initiatives, aiming to empower users through makeup artistry. This approach highlights the brand's commitment to quality while addressing broader social and environmental issues.