A Non Smoking Generation is a non-profit organization based in Stockholm that focuses on advocating for children's rights to a tobacco-free life. The organization actively campaigns against the unethical practices of the tobacco industry and works to combat nicotine addiction through various initiatives. One of its notable projects includes the launch of a nicotine-free sports concept, aimed at promoting healthier lifestyle choices among youth.
In addition to its advocacy efforts, A Non Smoking Generation engages in educational initiatives designed to inform young people about the dangers associated with nicotine use. The organization collaborates with local entities, such as Brynäs IF and Gävle municipality, to foster community involvement and support for tobacco-free initiatives. Furthermore, it participates in international conferences, including COP11, to share insights and strategies on tobacco control and prevention.
The organization also emphasizes the importance of raising awareness through engaging speakers and presentations, which have garnered media coverage in local news outlets like SVT and P4 Gävleborg. Through these efforts, A Non Smoking Generation aims to create a supportive environment for children and youth, encouraging them to lead tobacco-free lives.