Generation Pep is a non-profit organization based in Stockholm that focuses on promoting health among children and youth. The organization was initiated by the Crown Princess couple and aims to inspire active lifestyles through various initiatives and resources. It serves as a platform for collaboration among schools, preschools, and other stakeholders interested in enhancing children's health.
One of the key features of Generation Pep is the Pep Forum 2025, which facilitates discussions about future health strategies. The organization provides a range of resources, including educational materials in a facts section, an inspiration bank filled with health-related ideas, and a Pep-hjältebotten (Pep Hero Base) that highlights role models in health. Additionally, Generation Pep encourages participation in a network designed to foster collaboration among individuals and organizations committed to improving youth health.
Generation Pep also hosts events focused on health initiatives, furthering its mission to advocate for active lifestyles among children and youth. Through these efforts, the organization seeks to create a supportive environment that promotes well-being and encourages healthy habits from an early age.