Renewcell is a company based in Sundsvall that specializes in the distribution of sustainable materials, particularly focusing on CIRCULOSE®, which is derived from recycled cotton. This innovative material is produced by recycling worn-out clothes and production waste, contributing to the creation of a circular fashion economy. Renewcell's operations are centered around reducing textile waste and promoting eco-friendly practices within the fashion industry.
The company collaborates with several notable brands, including Marimekko and H&M, to enhance the use of sustainable materials in their products. Through these partnerships, Renewcell aims to support the transition towards more responsible fashion consumption and highlights the significance of recycling in the industry. By offering innovative solutions, Renewcell seeks to engage with stakeholders in the fashion sector to foster a more sustainable approach to material usage.