Sundsvalls Turistbyrå serves as a resource for visitors to Sundsvall, providing information about the city's offerings and attractions. The organization highlights the unique combination of urban excitement and natural tranquility available in the area. It promotes a variety of activities suitable for both day trips and longer stays, allowing visitors to explore scenic experiences where the sea meets the forest.
Throughout the year, Sundsvalls Turistbyrå hosts a range of events that foster community engagement and celebrate local culture. Seasonal celebrations, such as "Jul i Stenstan," and winter activities like "Kallastaffetten" are part of their programming. Upcoming events include the "Sundsvall Lucia Block Party" and "A True Rock'n Roll Christmas Show 2025," which are designed to appeal to a wide audience, including family-friendly festivities such as "Juldagsfesten" featuring popular artists.