123on is a software company based in Uppsala that specializes in integrating shoppable video features for WordPress and WooCommerce platforms. The company offers a range of tools designed to enhance the online shopping experience by allowing businesses to incorporate clickable hotspots within their videos. This feature aims to increase viewer interaction and engagement, guiding customers through a controlled video experience that can lead to higher conversion rates.
The software enables users to link directly to WooCommerce products, facilitating a seamless shopping process. Additionally, it provides the option to include external links, broadening the reach of the content. With a focus on transforming viewers into paying customers, 123on emphasizes a user-friendly setup that allows businesses to implement these features easily. This makes it particularly suitable for companies looking to leverage video content as a means to boost sales.