NORMAL Uppsala - Dragarbrunnsgatan is a discount store that specializes in offering a wide selection of well-known brand products. The store features various categories, including skincare, haircare, dental care, shampoo, makeup, and cleaning products. It focuses on providing everyday essentials that customers may find difficult to live without, ensuring that a range of necessary items is readily available.
The store operates on a fixed pricing model, which means that customers can expect consistent prices without the presence of sales or discounts. This approach is designed to benefit repeat customers who appreciate the reliability of pricing. NORMAL's unique business model emphasizes the availability of normal products at unusual prices, making it distinct in the discount retail sector. Additionally, gift cards are available for purchase, allowing customers to share the shopping experience with others.