AB Destination Småland is a business development service based in Växjö, focusing on enhancing the tourism industry in Kronoberg County. The organization engages in collaborative efforts and strategic initiatives aimed at fostering business growth within the local tourism sector. It provides marketing support and insights to local businesses, equipping them with tools and resources necessary for their development.
The organization also plays a significant role in various tourism projects and offers opportunities for businesses to be recognized through the annual Tourism Award nominations. Events such as Visit Smålandsdagen are hosted to promote regional tourism and facilitate networking among stakeholders. Additionally, AB Destination Småland keeps the community informed through a newsletter subscription that provides updates and news related to tourism in the region.