Cookie Policy | SverigesForetagsGuide

Last updated: 8 November 2026.

This policy explains which cookies and similar technologies SverigesForetagsGuide (sverigesforetagsguide.se) uses, why, and how you can accept, refuse or change your choice. It adds to our Privacy Policy.

1. Who is responsible

The website is run by Madloba Info Limited, registration number 2457193, International Finance Centre, 8 Finance Street, Central, Hong Kong. Contact: [email protected].

2. What cookies and similar technologies are

A cookie is a small text file that a website stores in your browser. Similar technologies work in the same way: local storage in the browser, pixels (tiny images or scripts that report a visit) and scripts from other services that read information from your device. In this policy “cookies” means all of these.

3. When we ask for consent

Under Chapter 9, section 28 of the Swedish Electronic Communications Act (lagen (2022:482) om elektronisk kommunikation), we may store or read information on your device only with your consent, unless it is necessary to provide a service that you have expressly asked for. Consent must meet the requirements of the GDPR. The Swedish Post and Telecom Authority (Post- och telestyrelsen, PTS) supervises the cookie rules.

Strictly necessary cookies are always on. Without them the site, sign-in, forms and your cookie choice do not work.
There are four categories: Necessary (always on), Analytics, Marketing and External content (maps, videos and widgets from other services). Analytics, Marketing and External content are off by default and are switched on only after you agree in the cookie banner. Closing the banner or scrolling the page does not count as consent.
Refusing is as easy as accepting: the banner has three equal buttons, “Accept all”, “Reject non-essential” and “Customise”. The site works fully if you refuse. Your choice (consent or refusal) is kept for 6 months. After that, and if our purposes or the recipients of data change significantly, we ask you again.
You can change or withdraw your consent at any time with the “Cookie settings” link at the bottom of every page. When you withdraw consent, the analytics and marketing tags stop at once and the non-essential cookies set by our site are deleted. Withdrawal does not affect use before it.

4. Cookies we use

Strictly necessary

Name	Provider	Purpose	Lifetime	Category
ng_cookie_consent	sverigesforetagsguide.se (first-party)	Remembers your cookie choice	6 months	Necessary
sessionid	sverigesforetagsguide.se	Keeps you signed in during the visit	Up to 2 weeks	Necessary
csrftoken	sverigesforetagsguide.se	Protects forms against forged requests	1 year	Necessary
cf_clearance	Cloudflare, Inc.	Tells people from bots on forms. Set only when Cloudflare protection or a form check is active	Up to 1 day	Necessary
__cf_bm	Cloudflare, Inc.	Protects the site against automated traffic. Set only when Cloudflare protection is active	Up to 30 minutes	Necessary

Analytics (only with consent)

Name	Provider	Purpose	Lifetime	Category
_ga	Google Ireland Ltd / Google LLC (Google Analytics 4)	Distinguishes visitors for statistics	2 years	Analytics
_ga_<ID>	Google (Google Analytics 4)	Keeps the session state for statistics	2 years	Analytics

Marketing (only with consent)

Name	Provider	Purpose	Lifetime	Category
_gcl_au	Google (Google Ads)	Measures ad conversions	90 days	Marketing
IDE	Google (DoubleClick)	Shows and measures ads	13 months	Marketing
test_cookie	Google (DoubleClick)	Checks whether the browser accepts cookies	15 minutes	Marketing

Cookie-free measurement

Name	Provider	Purpose	Lifetime	Category
Cloudflare Web Analytics	Cloudflare, Inc.	Counts page views without cookies and without identifying you	No cookie	No cookie consent needed; listed for transparency

Google Analytics keeps user-level and event-level data for 2 months. We also use Google Tag Manager to manage tags.

The names and lifetimes come from the providers' documentation and the scripts seen on the site on 6 November 2026. Providers can change them. You can see the current list in your browser settings.

5. Embedded content

Maps, videos and widgets from other services that can track you are in a separate category, External content. Until you consent to that category, a placeholder is shown instead. Only after consent does the content load, and then that service may receive your IP address and set its own cookies. You can block such cookies in your browser settings.

6. Data transfers

Google and Cloudflare may process data in the USA. Google LLC and Cloudflare, Inc. are certified under the EU-US Data Privacy Framework. In addition, the EU Standard Contractual Clauses apply. See our Privacy Policy for details.

7. How to manage cookies

On this site: “Cookie settings” at the bottom of every page.
In your browser: you can block or delete cookies (Chrome, Firefox, Safari, Edge: Settings, Privacy). If you block all cookies, sign-in and forms may stop working.
Google: you can opt out of personalised ads at adssettings.google.com.

8. Changes

We update this policy when we add or remove a service. The date at the top shows the current version.

9. Contact and complaints

Questions: [email protected]. You can complain about the processing of personal data to the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), imy.se. Complaints about the cookie rules can go to the Swedish Post and Telecom Authority (Post- och telestyrelsen, PTS), pts.se.