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Review Moderation | SverigesForetagsGuide

Last updated: 6 November 2026.

Reviews on SverigesForetagsGuide (sverigesforetagsguide.se) help people choose places and companies. For them to be trustworthy, we moderate them by clear rules. This page sets out which reviews we publish, which we remove, and how to ask for a new review of a decision.

1. Who can leave reviews

Anyone signed in with a Google account can write a review about their own experience of a place or company. Reviews of your own company, of competitors and paid-for reviews are not published.

2. How we check reviews

This information is given under section 12 c of the Swedish Marketing Act (marknadsföringslagen (2008:486)).

  • Every review is linked to a Google account. Anonymous reviews are not possible.
  • Our moderators read every review. They check that it does not break Swedish law, contains no aggression, insults or threats, no hatred or persecution because of religion, nationality or other grounds, no provocation or personal disputes, and that it is not written by the business itself or by a competitor.
  • We do not check a receipt or booking for each review, so we cannot confirm that every author actually used the service or bought the product.
  • Positive and negative reviews are published by the same rules.
  • When we remove or do not publish a review, we tell the author which rule was broken and how to ask for a new review of the decision.

The Swedish Consumer Agency (Konsumentverket) supervises the provision.

3. What we publish

  • Personal experience and impressions, including critical ones, as long as they are to the point.
  • Specifics: what was good, what was not, how the service went.
  • A rating on our scale together with the text.

4. What we do not publish and remove

  • Insults, threats, hate speech and swearing aimed at people.
  • Third parties' personal data: phone numbers, addresses, staff surnames without reason.
  • Spam, advertising, links to other sites, repeated text.
  • Knowingly false statements and defamation.
  • Reviews unrelated to the place or company.
  • Text copied from other sources.

5. How the check works

New reviews are checked by a moderator before publication or shortly after. We may ask you to add details of the experience. The check usually takes up to a few working days.

6. Complaining about a review

If a company or a visitor thinks a review is unfair or false, write to [email protected]. Give the link to the page and what is disputed. We handle the complaint, ask for evidence if needed, and decide: keep, correct or remove.

7. Asking for a new review of a decision

If you disagree with our decision on a complaint, you can ask for a second review in the same email. The decision after the second review is final on our side. This does not take away your right to approach the supervisory authorities or the courts under Swedish law.

8. Paid placement and reviews

Paid services and advertising do not affect reviews. Businesses with priority placement or a premium listing are marked with a crown icon. We do not remove honest negative reviews for payment, and we do not publish positive ones for payment.

9. Contact

Questions about reviews and moderation: [email protected].

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