CHANGE is a retail establishment located in Umeå, operating primarily in the bank category. The store offers a new collection of women's lingerie, underwear, and nightwear, catering to a diverse range of preferences and styles. In addition to its product offerings, CHANGE provides a membership program known as Club CHANGE, which boasts over 2 million members across Europe. This program includes exclusive member benefits and access to special promotions.
The store features a variety of services aimed at enhancing the shopping experience. Among these is the Fitting Universe service, which offers personalized fitting assistance to customers. CHANGE also emphasizes the quality of its products, focusing on high-quality materials and design. The selection includes not only lingerie but also lounge wear and swimwear, as well as holiday gift options and a luxury Christmas lingerie selection. The in-store shopping experience is designed to prioritize customer satisfaction and support.