United Fashion is a clothing store located in Göteborg, Sweden, that was established in 1990. The store initially focused on women's fashion, launching its first women's department in 1995. It later expanded to include a men's department in 1998, reflecting its commitment to offering a diverse range of clothing options for all customers. In 2005, United Fashion relocated to new premises, allowing for an enhanced shopping experience.
Over the years, United Fashion has been recognized for its contributions to the fashion retail industry. In 2014, it received the "Årets Multibrandbutik" award, highlighting its status as a notable multibrand store. The store celebrated its 30th anniversary in 2020, marking three decades of operation and service to the community. United Fashion is known for its extensive selection of brands catering to both men and women, solidifying its reputation as one of the leading multibrand fashion retailers in Sweden.