Kantar Sifo is a marketing consulting firm located in Göteborg and is part of Kantar, a prominent global insights and consulting organization. The firm specializes in providing insights, analysis, and consulting services aimed at brand growth strategies. Kantar Sifo utilizes ORVESTO, a market research tool, to gather data relevant to both businesses and consumers, allowing for informed decision-making.
In addition to its core services, Kantar Sifo features Kantar Marketplace, which facilitates data-driven decisions for its clients. The firm also engages with the industry by publishing regular blog posts that cover current trends and insights, as well as hosting events focused on market insights and brand development. Furthermore, Kantar Sifo offers updates on consumer behavior and trends specific to Sweden, and emphasizes its commitment to delivering actionable insights through tools like Passionindex, which focuses on organizational and charity insights.