Selected Brands Nordic AB is a distribution service based in Göteborg, specializing in the apparel, footwear, and accessories sectors. With 25 years of industry experience, the company operates as a distributor, agency, and retailer for various international brands. It has developed a strong presence in the Nordic and Baltic markets, leveraging its expertise in fashion, lifestyle, and sports categories.
The company focuses on creating tailored market strategies that are informed by local knowledge, allowing it to offer culturally relevant products that cater to diverse consumer preferences. Selected Brands Nordic AB has established a portfolio that includes well-known brands such as UGG, and it is committed to enhancing market shares for its selected brands. Additionally, the organization possesses a deep understanding of regional complexities, including variations in languages and currencies, which aids in its operations across different markets.