Blur is a media company based in Göteborg that specializes in Scandinavian yacht racing. The organization provides a range of services aimed at enhancing the experience of sailors participating in events such as the Gotland Runt. As part of its offerings, Blur has released a Notice of Race for the 2026 event, which outlines important details for participants. The company also shares insights and lessons learned from its experiences since 2015, contributing to the collective knowledge of the sailing community.
In addition to race information, Blur offers practical guidance on offshore nutrition tailored for sailors. This includes recommendations for hydration products, specifically Maurten, which are designed to support sailors during races. The company also implements a structured 4-on / 4-off sailing plan to help manage crew fatigue and performance. Furthermore, Blur provides customizable watch-cards for race schedules and practical advice that caters to various levels of sailing ambition and experience, ensuring that both novice and seasoned sailors can benefit from their resources.
Blur also features a selection of food options for racing participants and includes additional reading materials for sailing enthusiasts. This comprehensive approach aims to support sailors in their preparation and execution of races, fostering a well-informed and equipped sailing community.