Christer Berggren operates an educational institution in Göteborg that serves as a cultural innovation platform. The institution focuses on city branding through storytelling, aiming to amplify authentic voices from various communities across Europe. It features an interactive map that showcases different cities and highlights local stories, such as those from Bansko. This initiative encourages community involvement and aims to connect individuals through shared human experiences.
In addition to storytelling, the institution produces podcasts that feature entrepreneurs and creatives, further promoting innovation and cultural exchange. It also offers opportunities for support through platforms like Patreon and seeks partnerships to expand its reach. As the organization grows, it plans to include more cities globally, continuing its mission to inspire and connect communities through their unique narratives.