Systembolaget is an alcohol retail monopoly located in Göteborg, Sweden. It provides a wide selection of beverages, including various categories of alcoholic drinks. The organization emphasizes a brand-neutral approach, offering products without promoting specific brands. This allows customers to make informed choices based on their preferences rather than marketing influences.
The shopping experience at Systembolaget is designed to be ad-free, focusing on customer satisfaction and personalized service. Customers can access educational resources about the products available, which helps them understand different beverage categories. Additionally, Systembolaget offers online ordering and a mobile app, providing convenient shopping options for consumers. The organization is committed to promoting responsible drinking and provides information to support this initiative.