Retail Academics is a research institute based in Stockholm that specializes in shopper marketing education. The organization serves as a development partner for retailers and brands, focusing on understanding shopper behavior through various methodologies. It employs eye-tracking technology to gain insights into consumer interactions and preferences, which is complemented by conducting in-store tests and online surveys.
The institute provides insights-driven growth strategies aimed at enhancing sales and offerings for businesses. By analyzing shopping behavior trends, Retail Academics creates new insights that strengthen in-store propositions and supports data-driven implementation based on their research findings. Additionally, the organization seeks collaboration with new market researchers to further its mission of understanding and improving the retail landscape.