Alex

I am 50 years old, and I have spent most of my life not in offices, but ‘on maps’ — Google, Apple, Bing, and other geoservices, where the fate of business visibility is decided. I started out as a regular internet marketer, setting up ads and editing texts on websites, but over time I realised that for local companies, maps are becoming the new ‘main entrance’. People are increasingly searching for ‘near me’ and are guided by reviews, photos and routes rather than pretty banners. At the same time, I travel a lot: I love Scandinavia, small European cities, walks along the embankments and old quarters. On every trip, I observe how people search for cafes, hotels, and services using maps, and I transfer these real user habits into my work. This is how I became an expert in promotion on geoservices: I tested dozens of hypotheses, changed categories, descriptions, photos, and built a system for working with reviews until I saw that a properly designed card can bring in no fewer customers than an expensive website.

Here, in my articles, I share my experience without unnecessary theory and ‘fluff.’ I write about how to make your business easy to find on Google Maps, Apple Maps, and Bing; why you need a website or landing page if you already have a listing; how to tie it all together into a single funnel, where a person first sees a point on the map, then visits the website, and then calls or leaves a request. I explain how to choose categories, what to write in the description, how to work with photos, reviews, and UTM tags to understand where your customers are really coming from. I prefer practice to theory, travel to office work, and clear figures to beautiful promises. My task is simple: to help you stop getting lost in technical details and see digital maps and websites not as a headache, but as an understandable and manageable tool for growth. I also write for Madloba Consult, who work on exactly that part.